In April of 2020, T-Mobile and Sprint merged—representing an exciting opportunity to showcase the impact of the two great companies coming together.

Having been known as the “Un-carrier” on the consumer side, they needed a platform that could act as a bridge—translating this idea in a way that B2B audiences could understand and feel confident in.  Our platform—Unconventional—was aimed at businesses not satisfied with the status quo, one-size-fits-all approach that other carriers offered and were seeking new options, better aligned with their needs, for the future. 

Over the course of three years, I oversaw the account as we deployed integrated campaigns organized around the idea that unconventional thinking is better for business. These campaigns came to life across all of T-Mobile for Business—Enterprise and BUs, Public Sector, SMBs, and Micro-businesses—from big brand efforts to product-level initiatives and everything in between.

Accompanying radio continued the assault, as we looked to capture the attention of commuting SMBs.

Movement-limiting conditions affect millions of people across the globe. For those affected, independence can be a significant challenge. That’s why Intel and HOOBOX Robotics used the power of artificial intelligence to create the Wheelie—the first ever AI-powered wheelchair that translates facial expressions into wheelchair commands. Helping change the lives of millions of people for the better one smile at a time.

RECOGNITION
ANA B2Awards 2020 - Gold - Customer Experience
ANA B2B Committee - Best of the Best in the 2020 B2 Awards - Speaking Event
The Drum B2B 2019 - Winner - Best Social Good Campaign

It’s not everyday you get to create a character for a brand, let alone a brand like LEGO. But in this multi-year campaign, that’s exactly what we did. Born out of a need to tie LEGO Education to LEGO’s bold, new “Rebuild the World” campaign, Hannah is everything you want in a young student. Creative, confident, and resilient, Hannah is a middle school girl who loves to build—seeing only opportunity in failure, she never backs down from a challenge. And it’s this drive and love of learning that she’ll use to rebuild the world in truly extraordinary ways.

On Hannah’s first adventure, we see how her curiosity and persistence lead to an amazing discovery—all while demonstrating the power of LEGO’s SPIKE Prime kits.

RECOGNITION
ANA 2021 Global Ace Awards - Winner - Video - Short-Form

As the campaign evolved, so did Hannah’s look. And on her next adventure, a freshly redesigned Hannah dives into the world of underwater exploration to bring LEGO Education’s SPIKE Essentials kit to life.

RECOGNITION
ANA 2023 Global Ace Awards - Gold -Video - Short-Form

To support Hannah on her journey to educate teachers and students on the power of LEGO Education, an accompanying print campaign focused on individual LEGO Education pieces to help aid in brand recognition.

RECOGNITION
ANA 2021 Global Ace Awards - Winner - Print Advertising - Campaign
ANA 2021 Global Ace Awards - Runner-Up - The Craft Categories - Copywriting

With coverage in 99% of U.S. zip codes, over 35 years of experience, and a commitment to delivering on time and damage free, XPO is leader in less-than-truckload freight transportation. And with a new CEO, a refreshed look and feel, and a spin-off announcement, they were looking for a way to remind BDMs that when they need freight services they shouldn’t settle for anything but the kind of world-class LTL experience that only XPO can provide.

With an incredibly crowded ad landscape, it can be tough to stand out in freight transportation. Which meant the stereotypical truck shots weren’t going to cut it. So instead of following yet another big rig down the highway, we took our eyes off the road, which is where we found an unlikely spokesduo: Cow & Egret.

Based on a real-life pairing, this animal odd couple, often seen alongside highways, would now take the stage as RXO’s official unofficial mascots.

To ensure we hit on everything that RXO had to say, we created over 30 unique films—giving Cow & Egret the room they needed to deliver observations, dispel myths, and drop knowledge around all things RXO, while helping to redefine what a B2B trucking campaign could be.

RECOGNITION
ANA 2023 Global Ace Awards - Sliver - Brand Launch/Re-Launch - Campaign
ANA 2023 Global Ace Awards - Sliver -Video - Short-Form

Understanding how Akamai can benefit your business isn’t necessarily easy, so we broke it down. Using different sports as a metaphors, we made Akamai’s features, services, and benefits easy to understand for our audience. Ultimately helping businesses of all types envision how Akamai can provide the edge they need.

By blending our athletes with inclement weather, CGI code, and a high-contrast look, we were able to create a world representative of the chaotic “edge” of the internet and wholly owned by Akamai.

Four films were created to help tell Akamai’s story and demonstrate their offerings across content delivery, security, and edge compute.

Filming during the worst of the COVID crisis presented its fair share of challenges. With the agency and clients scattered across the U.S., our production partner in LA, and the on-the-ground production happening in Bogota, Columbia, we were definitely a bit nervous about how it was all going to come together. However, our minds were quickly put at ease once we saw how the latest technologies make the remote shooting process remarkably seamless—ultimately allowing us to beautifully execute our vision from the safety of home.

After nearly 20 years without advertising, Ryder had a bit of an awareness issue—a lot of people just really didn’t know what they did. So how do we demonstrate their wide range of capabilities while also communicating that no one does outsourcing better than Ryder? 

We created a campaign built around comparatives—specifically, the 'er'. Using it to communicate that little bit extra that Ryder puts into everything they do. To further telegraph this message of more and tie it back to the brand, we utilized the 'er' from the Ryder logo to help tell our story.

For as long as we can remember, streetlights have served one purpose—to help us find our way in the dark. But now, with the introduction of sensors, IoT video, and artificial intelligence, Intel is giving the humble streetlight its day.  

RECOGNITION
Global ACE Awards 2019 - Winner - Social Media Campaigns

We get it, Norton Security probably isn't the most exciting gift to receive for the holidays—but what if it was? In this holiday campaign, we superimposed Norton into some of the web’s most hilarious gift freakouts.

The stunt was a success, garnering millions of views, a lot of social media commotion, and ultimately putting Norton top of mind during the gift-giving season. 

Through the use of artificial intelligence and drones, Intel is providing the technology that will help redefine the future of driving for fans and drivers alike. To start implementing these innovations, Intel announced that it would be partnering with Ferrari for their Ferrari Challenge North American Series during CES 2018.

A collaboration between Intel, Parley for the Oceans, and the Ocean Alliance, the SnotBot initiative was created to help make whale research and biological data sampling less invasive. SnotBot drones are custom-engineered to collect the blow, or snot, from whales as they surface while an onboard camera records images of the mammals without unnecessary human interaction.

The data that's collected is then analyzed using Intel AI and machine learning to help identify and track individual whales—reducing man hours, improving identification accuracy, and ensuring the health of our oceans.

To announce the collaboration and promote SnotBot's segment during Nat Geo's Earth Live event, we created a series of social videos that offered insights from the team behind the program.

RECOGNITION
Drum B2B Brave Awards USA 2017 - Best Digital Video Campaign
Global ACE Awards 2018 - Winner - Integrated Marketing Campaign Under $250K
Global ACE Awards 2018 - Runner-Up - Content Marketing Multiple Piece Campaign
Communicator Awards 2018 - Gold - B2B for Integrated Campaign
Communicator Awards 2018 - Gold - Cause Marketing for Integrated Campaign
ANA B2 Awards 2018 - Winner - Individual/Campaign/Web-based Video

With the help of Studio AKA in London we created a series of animations for The Meth Project to help bring real stories of Meth addiction to life. Varying styles of animation were used to give each story a unique look and feel.

The Meth Project is a large-scale prevention program aimed at reducing first-time Meth use through public service messaging, public policy, and community outreach. 

For their Wave 6 campaign, they decided it was time to move from traditional advertising into the digital space. So we created an online resource where teens could get the facts about this devastating drug.

RECOGNITION
Communication Arts - Web Pick of the Week
Creativity - Editor's Pick
FWA - Public Shortlist

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For decades, Visa has simplified the way we pay for the things we love. Now they're bringing that simplicity to online payments. 

V.me by Visa was created to streamline the online payment process. Eliminating the need to constantly re-enter payment info, so that we can start to say goodbye to checkout forms. 

With a wide range of new devices on the market and the end of Q4 quickly approaching, Intel was looking for a way to highlight the business benefits of upgrading to an Intel-powered PC and grab the attention of small business decision makers. 

Our solution? An energetic, motion-driven animated piece that showcased why great businesses run on Intel.

Intel asked us to create a campaign for their hardcore gaming audience. The goal was to show these enthusiasts that Intel understands their passion for gaming and is invested in providing the most cutting-edge components for the win. 

After creating the Live For Now campaign with TBWA\Chiat\Day as part of a global brand relaunch, Pepsi tasked us with creating an online experience that centered around the new platform and Pepsi Pulse was born—a dashboard that provided users with real-time pop culture news, tweets, exclusive content, and deals.